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Tashas Fantastic Fudge

Fudge made the old fashioned way, just like Grandma did! Loved by the young and old alike.

Eastern Cape
Gauteng
KwaZulu-Natal
Western Cape


Where you can find it

Makro, Spar, Packaging World, CCW, Foodpak, Various printers,


Website www.tashasfudge.co.za    Phone 0833818483   Mobile 0833818483    Email tj@tashas-fudge.co.za
ABOUT TASHA,

I was born in a town called Bulawayo, Rhodesia many years ago. I was christened Patricia Mary Gibson – when I was two I renamed myself "Tasha", little did I know then that I was already starting to set my mark! My great grandmother was a confectioner and my grandmother had many a food talent from icing to making her own mulberry wine; the spare room cupboard always had funny noises coming from it.

In the school holidays we had idyllic times, my brother and I staying at Gran's house and this is where my love of baking began. Gran encouraged me to enter a few competitions, one of which we watched from a distance while the judging took place. I shared first place, they loved the design I had used to decorate the cake. It's amazing what you can do with a fork!

Cooking and baking became a way of life for me. I have always been passionate about food but definitely have a Love for creating confectionary delights.

Having moved to South Africa and settling in to Grade 11, I discovered Home Economics; remember the days when it was called that! It was my best mark for Matric!

After a fantastic Gap year at Maritzburg business college, where I learnt what would be a very worthwhile skill for my future business - 40 words per minute on the typewriter and 90 words a minute at shorthand, I set off for Cooking school – the next step in reaching my dream - Silwood Kitchens (www.silwood.co.za).

I loved it and threw myself into learning all I could – and when you are happy, you usually flourish and I did! Year-end arrived and all projects were handed in, I won the award for the best sweets, one of them being FUDGE and I also remember making jubes jubes with three colours. How adventurous I was!

Life goes on, marriage; a baby- called Darryl BUT some where there was always fudge! My first business was called "Nyum Nyum goodies". Darryl was not quite two then and today is over twenty two! Along my culinary journey - fudge became an integral part and a top-seller. So my "second baby Tasha's fantastic fudge was born! The dream has come true and Tasha's fantastic fudge has grown further than I ever imagined or planned to be.

I have discovered a talent for marketing and networking. I love seeing my team grow and gain confidence in themselves. I love experimenting and taking fudge to a level it has never gone before. The best of all I have had my husband Leuis, my son Darryl and my family behind me, with me and supporting me.

Here's how Tasha's fudge started and here's why it's just plain fantastic...

keep calmTasha's Fantastic Fudge was an unplanned baby conceived quite simply because there wasn't enough money at the end of each month to comfortably single parent! The business began as an aside with a few schools here and a few shops there - single pieces of homemade fudge in glass jars to supplement earnings at a real job. Then a serious accident at work turned full-time employment on its head...and the sideline had to become the breadwinner!

With this very strong "why", it wasn't long before Tasha's Fantastic Fudge was a label; a branded four-piece pack showing up in recognized outlets and a factory-at-home with the first team member – Lizzie. Fantastic Fudge soon adorned all available surfaces at home; oozed into the garage space and then into the wooden hut purchased for extra storage. Nomusa and Victor joined Lizzie and then there were four.

Business-wise Tasha's Fantastic Fudge was also growing: greater volumes meant the need for new systems, planning, technology, training and trade/business associations that would ensure the product became known, loved and sought after. Two piece packs joined four piece packs; bar-coding improved the professional look and feel; delivery routes and a driver joined the picture; one stove became two and more; equipment took up residence; mum resigned from corporate to "do the books"; registration for VAT happened..... and Tasha's Fantastic Fudge started picking up publicity – lots of it!

fudge stackDistributors become part of the business to leverage time and took responsibility for selling; organizing tastings/promotions and being the face of Tasha's to a growing customer base. From there it was a short jump to a first big show in Johannesburg (scary!) then onto the Good Food and Wine Show in Cape Town (fraught but successful with 6 new flavours launched to applause!).....and then via the Hilton Festival, to the Richards Bay Expo onto the Durban Good Food & Wine Show (and a gold medal for stylish design, conceptual and interactive elements of the stand, enthusiasm of the staff, superlative services and the finest attention to detail!!) Oh yes, and let's not forget the distributors, the East Coast Radio House & Garden Show (GREAT reception).

Now in 2013, 12 flavours to choose from in stores, over 50 flavours in our shop in Hilton, gift packets, bars, cookies, fudge consumption is still on the rise.

Online buying has now become a reality and watch the stores for our other new exciting releases.

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Fudge - fantastic fudge

from Tashas Fantastic Fudge

fudge made the old fashioned way, only using butter and hand made. No additives and no preservatives.

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